Frank Ash is a creative consultant at the BBC Academy. He has taught storytelling and creativity techniques to teams across the BBC and other media companies.
In the video I have learnt how you might think about appealing to your audience in practical terms. I can do this by telling the audience what the story is, what kind of story it is and who the story is for. He has told us that we need to tell the audience as quickly as possible what the story is and what it is about.
The Top Line needs to emotionally involve the audiences. Frank ash tells us that a good storyteller should be able to gain the audiences attention with just one line, this is what Frank Ash calls the Top Line. This helps us as we have tried to sum up our narrative in one sentence. Then Frank Ash added in order to hook the audience the writer needs to develop the Big Question. Frank Ash also added that we need to let the audience know what the big picture is.
Top Line - A short film delving into the world around a teenagers life as her family members start to disappear. One by one fades out of the photo until she is all alone.
Big Question - Why am i now alone...
Planning based on useful research.
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