RESEARCH: UNDERSTANDING MARKETING AND DISTRIBUTION

On the film Distributions website called 'The film space', I watched a presentation by Kezia Williams and Chris Besseling, they are head theatrical distribution at Pathe. Within the presentation they explain what the film distributor has to decide on how they are going to promote and present their new movie to engage the audience. They also need to evaluate how their movie will differ from others that are being released around the same time.

  

Throughout the presentation they discussed the key things need for the marketing and distribution of a movie, this included the USP (Unique Selling Points). There are many key elements that distributors have to think about who stars in the film and what were their most recent films, where was it made, is it based on a well-known book, are there innovative special effects who is the director and what were his/her most recent films, is it a sequel to an earlier hit?

Another key aspect is what hooks the audience. Sub-topics may include visual campaigns, for example: posters, trailers and online clips. Visual campaigns are critical as it is an effective way to help readers to get a lot of information easily. People also are intrigued by visual content as it catches their attention rather than plain text.  

Genre is also a key aspect of marketing as it is shared between the audience ad the film industry, For example a company is marketing a horror film the audience would expect scenes in the woods and isolated houses ect. 

Characters can also be used to engage a certain group of audience. Young characters may only be used to entice the to younger audience, for example Stranger Things have only casted young children and their main stream audience is young teenagers. The audience like well know actors such as Daniel Radcliffe in Harry Potter, this is a clever way to keep the old existing audiences and this is also linked with trilogy movies.